NI21 Tweets in Irish

#NI21 An mbeidh ráth ar pháirtí úr Mhic Ráth? tinyurl.com/pxzpybg #freshpolitics #G8 #fermanagh #UKG8
— NI21 (@NI21official) June 13, 2013

This was a tweet sent by @NI21official, citing and directing people to an article written by An Tuairisceoir, an Irish language magazine. The tweet triggered a report by Stephen Walker, BBC political reporter.

Stephen Walker explained in his report:

'The party's Jonathon Rainey said they would tweet in Irish "because our party is of interest to Irish speakers".'

Though this tweet puts a question mark over the idea of this being established Twitter practice for the party:

@stepwalktv I think you've got the wrong end of the stick.@ni21official is justpromoting an article about itself by @tuairisceoir
— Concubhar O Liathain (@igaeilge) June 13, 2013

Update 

Response from @N121official communication officer:

"We're genuinely pleased with level of support we got for tweeting Irish language link. I live in Cavan and my kids all speak Irish. Second nature to me. I'm in favour of tweeting in Irish when its warranted. Interested in alternative view too."