Showing posts with label the backfire effect. Show all posts
Showing posts with label the backfire effect. Show all posts

October 12, 2014

The Backfire Effect

The Backfire Effect or Identity-Protective Cognition is when people hold onto their personal and tribal narrative even when it is wrong and unfounded. The antidote to this kind of egregious thinking and groupthink is the Orwell Method. But first, a little more on the Backfire Effect.

Maria Popova is well known for writing, "Allow yourself the uncomfortable luxury of changing your mind." This is a painful process, made all the harder by the "Backfire Effect" as Maria Popova explained, changing the mind is a problem many grapple with, however it is hard. Because on one hand:
"The awareness that personal growth means transcending our smaller selves as we reach for a more dimensional, intelligent, and enlightened understanding of the world."
And on the other hand:
"The excruciating growing pains of evolving or completely abandoning our former, more inferior beliefs as we integrate new knowledge and insight into our comprehension of how life works. That discomfort, in fact, can be so intolerable that we often go to great lengths to disguise or deny our changing beliefs by paying less attention to information that contradicts our present convictions and more to that which confirms them."
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