Showing posts with label ideas. Show all posts
Showing posts with label ideas. Show all posts

February 11, 2014

Art is theft, Ctd Seth Godin


Seth Godin wrote the most wonderful piece over on the Ted blog here as part of the 'Can I Borrow That?' blog series. His piece was entitled, 'Why I want you to steal my ideas'. He explained that we can build something new and fantastic by stealing and synthesising ideas. He said:

"Please don’t steal my car... But my ideas? Sure, yes, please, by all means, take them...
I got an email from a reader last week. She was spitting angry at another blogger and wanted me to lower the hammer on him. According to my loyal reader, he had plagiarized many of my ideas, writing one post after another that, while not using my words, clearly demonstrated to her that he was hunting on my land. 
Not true, I assured her. He hadn’t plagiarized anything, he had built something new, by synthesizing ideas and experiences to invent the next step, a step available to all of us."

June 08, 2013

David Ogilvy: "Big ideas come from the Unconscious"


















Ever wondered how the creative process works? Where the sparks and big ideas really come from? Well here's David Ogilvy's take on it:
"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you."
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