Libby Purves wrote in The Times here:
"We are living through a technology-driven hiccup in which this obvious truth is blurred, as an online generation grows up with the erroneous belief that music, films, streamed TV and news should be as free as air and sunshine. Ironically, this same generation includes an unprecedentedly large proportion who fancy media careers. What do they plan to live on?
My theory is that by 2020 robust online paywalls will be the norm (probably with micropayments per view) and people will look back at us wonderingly, as we now look back at slavery or the days before driving tests.
National papers are commercial enterprises with proprietors and shareholders. They can each work out their own destiny, whether by erecting paywalls or through aggressive advertising and data-mining."
Will Self spoke to the same effect on Radio 4 here when he said that, "eventually the relationship between words and money will be reconfigured."